
Over the past 16 years, I've built a career at the intersection of design, technology, and strategy, shaping products and experiences that bridge business goals with user needs.
I started in marketing communications at IMDA Singapore, the government agency responsible for the development of Singapore's infocomm and media sectors. At Niometrics (acquired by Mobileum in 2021), I transitioned into product and UX design as I helped steer the fast-growing startup into the telecom space, leading cross-functional teams across design, R&D, and product development, and launching high-performance network analytics solutions for Tier 1 telcos.
My journey has been defined by a hands-on, multidisciplinary approach, and a relentless drive to turn complex problems into purposeful, human-centred solutions.
I joined Cymph to apply that same focus to incident response, a field that has long needed it, and where making capability genuinely accessible to security teams matters most.